| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKT 3000 | Introduction to Marketing Management | 3 |
| Elective Courses | ||
| Select four of the following: | 12 | |
MKT 3400 | Integrated Marketing Communications | |
MKT 3500 | Sports Marketing | |
MKT 3600 | Marketing Research | |
MKT 3700 | Social Media and Digital Marketing | |
MKT 4300 | Retail Management | |
MKT 4400 | Consumer Behavior | |
MKT 4440 | Personal Selling | |
MKT 4450 | Sales Management | |
MKT 4550 | International Marketing | |
MKT 4600 | Brand Management | |
MKT 4650 | Marketing Analytics | |
MKT 4900 | Marketing Strategy § | |
MKT 4910 | Marketing Internship | |
| Total Credits | 15 | |
- §
Additional prerequisite: Senior standing.
- NOTE:
Outside of the Business Common Body of Knowledge (CBK), a maximum of one business course (3 credit hours) may be used to fulfill requirements in two business majors/minors.
Continuation Standards
Students must maintain a minimum 2.00 grade point average (GPA) in all courses used to fulfill minor requirements. If the minor GPA falls below a 2.00, students will have one semester to increase their minor GPA to a 2.00, or they will not be allowed to enroll in 3000- and 4000-level minor courses.
Students can take all or part of the marketing minor at Saint Louis University-Madrid.